What does it mean to build an authentic brand? Every decision, from cocktail napkins to staff training, is an opportunity to reinforce the values that shape our bar identities. Being in the business of good hospitality is about more than just balanced drinks, friendly service, and attention to detail. How can you expand the reach of your business’ reputation beyond your current network, customer base, or city by leaning even further into what defines you? In this workshop, you’ll learn how to build a brand bigger than the menu from Shel Buhler, Touré Folkes, and Mikayla Vielot to take your business to the next level.

Location: Holocene, 1001SE Morrison St, Portland, Oregon 97214
Type: Full Day Workshop, 11 am-5 pm
Educators & Sponsor: Jessamine Mclellan, Eddie Hansel, Campari Academy

FOLLOW CAMPARI ACADEMY ON INSTAGRAM
FOLLOW HOLOCENE ON INSTAGRAM