Embark on the journey to mezcal mastery, starting with this insightful workshop led by Alejandro Champion of Mezcal Unión. Participants will explore and learn about the world of Agave, from source to ritual, covering key elements of what makes Agave so culturally special and relevant to the evolving landscape of modern mixology. En Unión, guests will enjoy flavorful, crafted cocktails paired with Latin small bites while gaining practical insights to bring the magic of Mezcal Unión into their own creations.

¡Hecho en Unión!

Featuring:
Alejandro Champion, Co-Founder, Mezcal Unión
TBD - Co-Presenter
Erik Ginther, Brand Ambassador, Mezcal Unión

3-Hour Educational Workshop for pre-assigned Student Pass holders.
Location: TBD
Sponsored by: Mezcal Unión, Diageo

Alejandro Champion, Co-Founder, Mezcal Unión
Alejandro Champion, or "Champ" as
he is affectionately called, has
always cultivated his passion for
cultural synergies, even from an
early age. Having been raised in
Guadalajara, Mexico, Champ has
always experienced the world
through artistic expression and
through the traveling lens of his work.
After studying architecture at
Iteso Universidad in Guadalajara,
Mexico, he decided to explore his
artistic passion by launching
Encubadora de Arte
Contemporaneo (now called Salon
Acmel, an art platform that offers
exhibition opportunities and
exposure for emerging artists; it
was through this experience that
Champ's entrepreneurial spirit was
born, which sowed the seeds for his
eventual role in co-founding
mezcal unión. After flexing his
marketing and sales prowess
working as a field marketing
manager for a large, globally
recognized food & beverage brand,
Champ felt compelled to do
something more meaningful for his
home country.
Thus, Mezcal Unión was created, and
was named after the special "unión"
the founders shared with each
other and their collaborative
vision to uplift their homeland.
The brand's goal was and remains
to support Mexican Indigenous
communities by empowering
Maestros Mezcaleros and agave
farmers to become entrepreneurs
and suppliers while generating
opportunities and prosperity; this
comes to life through Mezcal
Unión's collaborations with several
communities across different
villages in Oaxaca, Mexico which
helps to preserve the tradition of
artesnal Mezcal process and
promote sustainability and social
responsibility.
Champ remains highly involved in
the brand as a Global Brand
Ambassador and, of course,
Co-Founder, and is responsible for
sharing stories of Oaxacan culture
and introducing the
multi-award-winning Mezcal Unión
to the world.
Today, Champ and Mezcal Unión
both exist to inspire others
that we are all "uno."